27 March 2010

Q5: How did you attract/address your audience?

First of all the genre of the film usually attracts audience itself. But genre is not enough so after looking around at some similar films I found out that they usually give out a bit of the story or they confuse the audience by changing the timing of the first a few minutes and then the film starts normal timing.

The famous “slumdog millionaire started like this. I know it’s not exactly the same genre as my film but the beginning was similar. “Iron man starts like this too. You see a clip of him being in the car and the car explodes but next scene is him having a speech but in the film it shows how after the speech he drives the car and everything starts from there.

Music changes the film so much and it can attract or repel the audience. A slow background song can make the film slow and we usually find this kind of music for romantic films and a hip hop or rock music can really built up for action scene and that’s what I did with my film by choosing 2 Pendulum songs. Characters and atmosphere of the scene can grabs people’s attentions too. A dark and intense scene with a strange looking character dressing weird could attract audience for this genre.And I took the advantage and used a very quiet place to do the filming. I used a lot of Non-diegetic sounds. The car drifting sound to show the car is driving in high speed, the gunshot to add realism to the film and even the explosion and fire are all non-diegetic. Although i used some of the diegetic sounds from the film like the conversation and the ending talking. Pendulum songs in the beginning is for building tension and it fades away when the car appears but and the other song for the second half makes the atmosphere sad scary.

Editing is the main part for my film to attract the audience as in this 2 minutes beginning a lot of action and blood are shown and the viewers will roughly get a picture in their mind of what the film is going to look like and if it is what they are after they will watch the rest of it. I have used special effects and CGI for almost all of the film. The car was completely animated and the smoke, fire, blood and even the gun was changed to a different colour.Other than CGI I had some fade effects between the shots, some camera shake when the car goes past and when the car explodes. (there’s a jump shot in that scene as well)

Of course the story is the most important aspect of a film and I tried to don’t give the entire story away but somehow make the audience ask for more.

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